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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to shamrockprint.net.

SHAMROCK PRINTING COMPANY PRESENTS
NOV
19
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Shamrock Printing Company
The Way I See It
 

The Ripple Effect of Kindness

I came across an interesting analogy recently: kindness is like a pebble dropped into water, creating ripples that spread far beyond where it first landed. No matter how small, a single act of kindness can influence others in ways we may never see. One kind word, a thoughtful gesture, or a smile can set off a chain reaction, encouraging those around us to be kind as well.

Here’s the way I see it: Small acts of kindness can create waves of positive change. Don’t underestimate the impact of one kind deed—your ripple effect may reach farther than you think.

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Idea of the Week
Print Troubleshooting Tips for Adobe InDesign
TROUBLESHOOT COMMON INDESIGN PRINTING CHALLENGES

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Do you need a time-saving companion in the fast-paced world of design?

Adobe InDesign is a commonly used creative design tool across many industries, especially those relating to page layouts and graphic design.

Here are some practical tips to optimize workflows and troubleshoot common InDesign printing challenges.

Documents and Layouts

To ensure a perfect final print, start by inspecting:

Document size and bleed settings. Ensure your document size matches the intended page size and that any bleed (an extra amount of printed image that extends to the edge of a page) is set up correctly. Bleeds usually extend beyond the trim edge by 1/8 inch or 3 mm.

Color profiles. Does the color profile in your document match the printer’s specifications? CMYK is typically used for professional printing.

Image resolution. To avoid pixelation, all images should be 300 dpi or higher.

Fonts. Before sending files to print, all fonts must be embedded. Go to File > Package to include them.

Software & Presets

InDesign comes with many settings that make printing a snap. Here are a few:

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Use the PDF/X-1a preset when exporting for printing. This ensures compatibility with most professional printing systems.

Before printing, go to Window > Output > Preflight to check your document for glitches.

Verify the correct printer is selected in the print dialog box. Use Document to modify settings such as output and color management. Use Print Separations to investigate colors that are displaying incorrectly.

Print-Specific Problems 

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There’s nothing more frustrating than getting paralyzed by last-minute tech troubles. If you’re stuck at the final stages, try any of the following:

  • Confirm that your printer is turned on and properly connected.
  • Make sure the most recent, up-to-date printer drivers are installed.
  • Use the correct paper type and clear any paper jams before attempting a second print run.
  • Streaks or smudges? Check for damaged ink cartridges or clean printheads if needed.
  • Consult with your printer manual or a technician if you experience ghosting or double printing.

Finally, it’s always wise to test print a small part of your document before sending bigger projects to print. If you are working with a professional printer, contact the print service in advance to discuss their preferred settings and requirements.

See more great ideas like this!
Click here to visit the Shamrock Printing Company - Ideas Collection.
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Marketing Tip
Build Trust with Customer Testimonials
LEVERAGING THE POWER OF SOCIAL PROOF

Customer testimonials are a powerful tool for building trust and credibility. When potential customers see others praising your business, they’re more likely to view your brand as trustworthy. This concept is known as social proof, which can significantly influence purchase decisions. Here’s how to use testimonials effectively:

  • Select Your Best Testimonials: Choose detailed, specific reviews that showcase the benefits of your product or service.

  • Feature Them Across Multiple Channels: Use testimonials on your website, social media, brochures, and print ads.

  • Incorporate Photos or Video: Personalize your testimonials with customer photos or video clips to make them more relatable.

Need help incorporating testimonials into your print marketing? We’re here to help!

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Uncommon Product
Soft-Touch Business Cards
MAKE AN IMPRESSION THAT STICKS WITH SOFT-TOUCH BUSINESS CARDS!

If you’re looking for a memorable way to make a first impression, consider soft-touch business cards. These cards have a unique, velvety texture that adds a touch of sophistication to any business interaction. The soft-touch finish not only feels luxurious but also enhances the card's durability, making it resistant to scuffs and smudges.

Perfect for networking events or client meetings, soft-touch cards can be customized with spot UV, foil stamping, or raised ink for added visual impact.

Contact us today to see samples or learn more about business card customization options.

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Tech Tip
How to Take Advantage of Google’s Voice Typing Tool
GIVE YOUR FINGERS A BREAK FROM THE KEYBOARD

Do you need to transcribe notes, write faster, or just give your hands a break from typing? Google’s Voice Typing tool is a great solution!

Here’s how to get started:

  • Open a Google Doc in Chrome.

  • Click “Tools” in the menu bar and select “Voice Typing.”

  • Click the microphone icon and start speaking—your words will appear on the page.

  • Use simple voice commands like “new paragraph” or “comma” to format as you go.

  • Click the microphone again to stop.

If you’d like tips on how to use print materials to streamline your workflow, let us know—we’re happy to help!

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Fun@Work

Spotlight Recipe

Stanley Tucci's Classic Spaghetti Aglio e Olio

Did You Know?

The Origins of Paper Money

Printing Quiz

When your printer mentions “chokes and spreads,” they mean...

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